#5 step infographic how to#

While you may have a clearly defined story or message, your tone should remain analytical, not opinionated. When your objective is to convey a clear and specific story (rather than a more explorative experience), it’s important to directly call out key takeaways. Step 4: Highlight notable story findings/insights. This helps you organize your thinking (e.g., if this, then this, then this…) and makes it easy to extract single panels to accompany other relevant content (e.g., blogs) or promote on social.Įxample: This Upwork infographic uses clear section headers and modular design to guide readers through the hierarchy. It’s also helpful to structure (and design) content modularly. We recommend a 2- to 3-sentence introduction to the whole graphic and 1 to 2 sentences per sub-header. As a general rule, an infographic should start with any necessary background information to give context to the content, then move through the story (and/or data) intuitively. Ordering your content in a logical and concise way is essential. Step 3: Guide the reader through in a logical hierarchy. In the case of a single dataset, one explanatory paragraph is typically all you need. (If you’re having trouble finding the story in your data, here are 5 easy ways to uncover it.)Įxample: This Newscred infographic effectively calls out and summarizes data findings to communicate the significance of the data. Consider who will be reading your infographic, what their knowledge level is, and if additional content can make the data visualization impactful.Īdditionally, if you have multiple data visualizations, use copy to tell that story clearly and draw the connection between them. Step 2: Provide context for the data.ĭata is a great storytelling tool, but sometimes you need to do the heavy lifting by highlighting the significance and meaning of the data they’re looking at. A punchy title is key for drawing in viewers, yes, but going overboard with alliteration or puns can be tiring and sometimes totally distracting.Įxample: This infographic by Learning House uses simple, intuitive titling to communicate the infographic theme and lead the viewer through the content. Note: While there are plenty of opportunities to use creativity in your titling, clarity and specificity are always important. Sometimes the titling will come naturally (before you even write the bulk of the story), but other times you’ll need to spend some time on it.

When you write an infographic, make sure your titling is relevant to the subject and fits the story. This is a prime opportunity to capture attention, so it’s important to generate interest and stay on story. Titles and subtitles are easy ways to draw the viewer in, as they’re what people tend to scan first. Step 1: Hook the reader with an interesting title and subtitles.

#5 step infographic how to#

Here’s how to make sure your story stays front and center-and keeps your viewers’ attention along the way. To write an effective infographic, every data point, piece of copy, and design element must support the core story. Hence, the Internet is littered with lengthy, dull, and poorly designed pieces that contain zero story but sure do waste a lot of time. Too many marketers think slapping together words and pictures will suffice. Just because you make an infographic doesn’t mean you’re communicating well. Having created infographics for over a decade, we’ve picked up a few tips and easy tricks that will make your infographic far more engaging, interesting, and effective. We hate when bad infographics happen to good people, so we’re here to help you. But how do you write an infographic that does this successfully? Glad you asked. A truly great infographic piques the readers’ interest from the jump, tells a strong story, and presents content in a way that makes it easier to consume, synthesize, and ultimately recall. Infographics are great communication tools because they deliver information quickly, efficiently, and in an aesthetically pleasing package.